Ad of the Day: Orange

Silence your mobile phone at the movies, or the telecom's obnoxious security police will hunt you down

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Why does everybody hate the TSA so much?

Totally kidding. I know why. Orange, a French telecom, scores points off our very own Transportation Safety Administration in the silence-your-cell-phone ad below from Fallon London, now running in British cinemas. And you can practically hear American voices cheering them on.

The ad gets a lot of the entertainment-news trappings surprisingly right in a commercial clearly styled after an Access Hollywood-style newsmagazine. The establishing footage from across the lobby of the guard talking to the crowd looks very familiar, as does the quick jump into the "P-97" alert, apparently rent-a-cop jargon for "hiding her cell phone in a tub of popcorn."

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