Ad of the Day: Oddball 'Bragspeople' Sing Pizza Hut's Praises in First Ads From Droga5

Humble chain finds a workaround for self-congratulation

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Pizza Hut has a lot to brag about, but it's way too humble to do so. So, the pizza chain is having some surprising characters do the bragging for them. 

That's the premise of Droga5's amusingly offbeat first work for the brand, which carries the tagline "No one out pizzas the Hut" and will feature all kinds of unusual "bragspeople" talking glowingly about the chain's food—beginning with the Grilled Cheese Stuffed Crust Pizza, introduced earlier this week.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in