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It's a World Cup year, which means only one thing for soccer's major international stars. They're about to feel an almost unbearable amount of hellish pressure.
Nike—which isn't a World Cup sponsor but always creates plenty of marketing around the tournament, just without naming it as such—has often focused on the psychic stresses of soccer superstardom. Its famous 2010 World Cup campaign, "Write the Future," was at least as much about the terrors of failing on the sport's biggest stage as it was about winning it all.
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