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The NFL's regular season will kick off Thursday, to the delight of football fanatics. But unlike most years, it wasn't a foregone conclusion. While the specter of a lockout didn't slow down TV ad sales much, jittery fans spent more than four long months in limbo, wondering whether they'd get their fix.
So, when the owners and players finally struck a deal, the crowd breathed a collective sigh of relief. This new spot, "The Ball," part of a series of "Back to Football" ads from Grey in New York (some brand new, some repurposed from last year's spots with new voiceovers), seeks to capture that return to certainty.
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