Tis the season to pile into the family room and argue over what to watch on Netflix.
R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed "Watch Together," featuring unstaged and unscripted spots filmed inside real people's homes during movie night.
The focus here is on children, which makes the arguing more adorable and the whole concept of movie night more magical. It's less about Netflix's particular content, even though specific movie titles are mentioned—and more about how watching movies at home brings families together, and gets them talking. "The movie is just the beginning," on-screen text says toward then end.
Epoch Films directors The Mercadantes handled the filming. The spots are running online, and :30s and :60s will appear on network and cable through the end of the year.
Agency: R/GA, Los Angeles
Creative Directors: Zach Hilder, Will Esparza
Associate Creative Directors: Tim Blount, Gerard Seifert
Junior Art Director: Kristina Litvin
Senior Producer: Diego de la Maza
Head of Production: Kat Friis
Business Affairs Manager: Joanne Rotella
Account Director: Shane Chastang
Production Company: Epoch Films
Director: The Mercadantes
Director of Photography: Daniel Mercadante
Executive Producer: Melissa Culligan
Line Producer: Michaela Johnson
Editorial Company: No6
Editor: Kyle Brown
Executive Producer: Crissy DeSimone
Post Producer: Kendra Desai
Assistant Editor: Andrew Manne
Visual Effects Company: Brewster Parsons
Lead Flame Artist: Chris Moore
Executive Producer: Jason Cohon
Visual Effects Producer: Zack Whitley
Sound Companies: Barking Owl; Lime Studios
Creative Director: Kelly Bayett
Head of Production: Whitney Fromholtz
Sound Engineer: Rohan Young