Ad of the Day: MTV

'Teen Mom' teddy bear wishes you a mischievous Mother's Day

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In celebration of Mother's Day, here's a great 60-second spot from director Jonathan Gurvit for MTV Latin America, promoting the show Teen Mom. Anyone who's ever seen the program knows there's an inherent tension in watching teenagers try to take care of babies while at the same time struggling mightily not to be simply themselves—i.e., carefree, irresponsible young people. This spot takes the viewer's innate empathy for the kids involved and wonderfully invents a hero and advocate for them—a teddy bear, that emblem of innocence, who comes to life and intervenes (sometimes mischievously) to protect them from the baser instincts of their mothers.

AW+

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