Ad of the Day: Mr. Clean

P&G gives us the origin story of a guy who was 'born to clean'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

He had plenty of friends, but a different idea of fun."

You know, with more than 100 licensing partners and some $173 million in product placement, you'd think Man of Steel would take a shine to this new Mr. Clean commercial from Leo Burnett in Toronto. Maybe Superman doesn't want the competition. This spot has some great call-outs to the trailer, though, including Mr. Clean hitchhiking his way through life and working on a boat, just like the nomadic Clark Kent in the latest Man of Steel trailer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in