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In a new campaign from Crispin Porter + Bogusky, Microsoft follows the latest celebrity who's headed off to college this fall. But he's not a tween singer or a movie star. In fact, he's not even human.
The first spot below shows home video of a seemingly typical high school graduation, but with a surprise guest. Two smiling girls collect their diplomas to polite applause before the emcee proudly announces the school's most popular "student." And it's hulking 8-foot-tall supersoldier Spartan from the Xbox game Halo, sending the audience into a roar.
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