Ad of the Day: Messi Isn't Sleeping Well as Adidas Counts Down to the World Cup

Pressure brings uneasy dreams for the Argentine star

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The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel Messi, a top Adidas endorser, is having a bad dream. Or is it a good one?

Competitors like Brazil's Dani Alves and Uruguay's Luis Suarez are up late drilling. Fans are taunting. Reporters are thronging. Even the horses carrying riot police are shuffling nervously, as crowds go wild.

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