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Vegetables can taste good, too, says dairy brand Lurpak—so long as you drench them in a buttery spread.
Wieden + Kennedy in London is doubling down on a bid to create the ultimate food porn in Britain—following up last year's epic omelet ad for Lurpak butter with a new singsong spot that promotes the brand's healthier "Lightest Spreadable" offering, made from butter and vegetable oil. The new ad takes a more playful tone than its fattier predecessor but reprises the same meticulous production values, focusing on brilliant colors, sharp timing, masterful close-up camera work and a well-seasoned soundtrack.
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