Ad of the Day: Lenovo

A skydiving laptop must boot up quickly or face certain death

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Frustrated with the sluggish boot speed of your laptop? Lenovo suggests chucking it out of an airplane with an elaborate parachute rig set to deploy if, and only if, the machine can get itself going before smashing into pieces below. We'd speculate that most contemporary computers, given the proper flight equipment, could make the fall in one piece. But should you find yourself pondering the hunk of twisted metal on the ground that used to contain your life, you might be ready for a new one.

Lenovo would be the brand for you.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in