Ad of the Day: Kim Kardashian Mocks Herself Perfectly in T-Mobile’s Super Bowl Ad

Here's why you need to save your unused data

First, she rocked a controversial cover of Vogue with hubby Kanye West. Then she teamed up with Paper Magazine to break the Internet. Now, Kim Kardashian can add an amusing Super Bowl ad for T-Mobile to her list of conquests.

The 30-second spot, by Publicis Seattle, premiered Monday night on Conan O'Brien's TBS show Conan and will air during the Super Bowl as well. Kardashian tweeted about the spot Monday afternoon, and included a photo of her on set.

In the hilariously on-point spot, "Kim Kardashian West, Famous Person" pleads with viewers to pretty please, save your unused data—in pitching T-Mobile's Data Stash offer.

T-Mobile ran three Super Bowl spots last year, including one starring Tim Tebow. This year, in Kardashian's faux PSA, she explains the tragedy that occurs when wireless companies take back unused data from customers, as a depressing piano melody plays.

Kim—who also starred in an underwhelming Skechers Super Bowl ad in 2011—points out here, in mock seriousness, that if you lose all that precious data, you might also miss out on the chance to waste hours looking at snapshots of her trendy outfits and luxurious vacations. Because honestly, who doesn't love checking up on Kimye on Instagram every once in a while?

Don't lie, you totally do.

CREDITS
Client: T-Mobile
Agency:  Publicis Seattle
Chief Creative Officer: Andrew Christou
Executive Creative Director: Jason Lucas
Creative Director/Writer: Scott Kaplan
Copywriter: Peter Rosch
Director of Integrated Production / Producer: David Logan
Executive Producer: Jen Allen
Head of Broadcast: Adam Oliver
EVP Business Lead: Lori Davis
SVP Group Account Director: Adam Thomason

Agency: Riney
Julie Liss: Chief Strategy Officer
Brad Filice: Group Strategy Director

Production Company: PRETTYBIRD
Director: Paul Hunter
Co Founder/Executive Producer: Kerstin Emhoff
Head of Production: Tracy Hauser
Line Producer: Julia Roberson
DP: Jeff Cronenweth
Production Designer: Michael Gaw

Editorial: Rock Paper Scissors
Editor: David Brodie
EP: Angela Dorian
Producer: Dina Ciccotello

Music: Search Party
Producer: Meghan Currier
Composer: Matthew Hollingsworth

VFX: Method Studio
Snr VFX Supervisor: Benjamin Walsh
VFX Producer: Michelle Machado
2D Supervisor: Emily Irvine
Executive Producer: Stephanie Gilgar