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Languid tales of southern Americana always make me feel hot and itchy. So, right from the start, I might not be the best audience for BBH London's 60-second "Bus" spot for KFC's slow-cooked, pulled-chicken menu.
An older guy reminisces about how his brother, as a young dude years ago, would take long bus rides with a beautiful girl until he summoned up the courage to talk to her.
"For months he rode that bus until the time was right," the voiceover says.
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