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Advertising that aims to evoke empathy for people with disabilities is notoriously hard to do well. So often, it comes off as either mawkish or overly provocative. But TBWA Toronto strikes the perfect tone in this inspiring short film for Accessible Media—a company that makes Canadian print and broadcast media more accessible to the blind with full-text spoken-word versions of articles and voiced descriptions of action happening on TV. The spot makes you feel what it's like to be blind simply by showing you in detail.
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