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Is giving to others the greatest gift of all?
Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled campaign from EVB and Victors & Spoils.
In the video below, JCP staffers approach customers and offer them the chance to "buy" presents for their fellow shoppers. The givers get to choose the lucky recipients (who must be strangers) and tell them they can pick out gifts for themselves from any department in the store.
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