Ad of the Day: Jameson

The Irish whiskey's founder faces his toughest foe yet: a giant alcoholic hawk

John Jameson, the founder of his namesake Irish whiskey, has already proven himself a foolhardy, if courageous, devotee of his drink, willing to brave any danger to ensure not a drop goes to waste.

Lest any doubt remains, this new ad—the third in a consistently entertaining series from TBWA\Chiat\Day mythicizing the brand's founder—cements the fact that Jameson's rash actions aren't some byproduct of senility. In the ad, a younger Jameson and his more-lush hair take on the "Hawk of Achill," a gluttonous, oversized fowl with an penchant for terrorizing the island's inhabitants and, worse, snatching Jameson's whiskey. After stowing away in one of his own barrels, Jameson finds himself carried off to the bird's nest. He returns, of course, with his beloved liquor and an understandably charmed stonemason's daughter, another victim of the beast's thievery. Presuming he's a virtuous man, this is perhaps the same redhead he kisses farewell during a later adventure (presented in an earlier spot), before jumping off the edge of a ship to rescue another wayward barrel.

Either way, he's fair, killing the hawk and serving it up—in a stroke of comedic justice—as a feast for townspeople. Alongside, of course, lots of Jameson's whiskey.

Client: Jameson Irish Whiskey
Agency: TBWA\Chiat\Day, New York
Chairman/CCO: Mark Figliulo
Creative Director: Alisa Sengel Wixom
Creative Director: Kris Wixom
Associate Creative Director/ Art Director: Kevin Kaminishi
Associate Creative Director/ Copywriter: David Lewis Kennedy
Head of Production: Robert Valdes
Senior Producer: Josh Morse

Production Company: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Line Producer: Jay Veal
Post Production Producer: Gary Naccarato
Director of Photography: Larry Fong
Production Designer: John Beard
Assistant Director: Mark Taylor
Production Service Company: Bohemian Pictures
Producer: Sherry Baumgart

Editorial: Final Cut NY
President: Stephanie Apt
Editor: Rick Russell
Assistant Editor: Patrick Colman
Producer: Viet-An Nguyen

Telecine: Company 3
Colorist: Tim Masick
Producer: Tara Dowd

Music: Human
Audio Mix: Sound Lounge
Mixer: Phil Loeb
Assistant Mixer: Evan Mangiamele
Assistant Producer: Sasha Awn
Executive Producer: Gloria Pitagorsky

Executive Producer: James Razzall
Head Of Production: Laney Gradus
VFX Supervision/Lead Flame: Alexander Thomas
3D Supervision: James Dick
Animation Lead: Seth Gollub

Mindy Dubin

2D- Paint and Roto
Sabrina Tenore
Jihyae Ham

Matte Painting:
Callum Mckeveny

Lighting/Technical/FX Team
Diarmid Harrison-Murray
Spencer Lueders
Michael Dunkley
Christina Lum
Irene Kim
John Montefusco
Kelly Chang
Jenny Bichsel
Michi Inoue
Min Cho
Jesse Flores

Tracking & Animation Team
Ben Fox
Tyler Heckman
Rob Dollase
John Vielee
Sash Arvelo