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John Jameson, the founder of his namesake Irish whiskey, has already proven himself a foolhardy, if courageous, devotee of his drink, willing to brave any danger to ensure not a drop goes to waste.
Lest any doubt remains, this new ad—the third in a consistently entertaining series from TBWA\Chiat\Day mythicizing the brand's founder—cements the fact that Jameson's rash actions aren't some byproduct of senility. In the ad, a younger Jameson and his more-lush hair take on the "Hawk of Achill," a gluttonous, oversized fowl with an penchant for terrorizing the island's inhabitants and, worse, snatching Jameson's whiskey.
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