Ad of the Day: It’s Hump Day All Over Again in Geico’s New Commercial

Classic spot has unforeseen repercussions

Spoofing your own ads. It's what you do.

The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising about advertising. And the "Everybody knows that" campaign figured you surely already knew the pitch verbatim.

For its latest spot, Geico goes back and spoofs itself—specifically, the famous "Hump Day" ad with Caleb the camel. That spot was incredibly popular (it was Geico's most viral ad ever), but as you can see below, that might not be a great thing for camels generally.

CREDITS
Client: Geico
Vice President, Marketing: Ted Ward
Manager, Broadcast Production and Agency Relations: Amy Hooks
Marketing Planner: Amy Ruddell
Marketing Coordinator: Katherine Kalec
Marketing Coordinator: Tom Perlozzo

Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
SVP/Creative Director/Art Director: Sean Riley
Senior Copywriter: Ken Marcus
VP/Agency Executive Broadcast Producer: Molly Schaaf
Bid/Prep/Shoot/Edit Producer: Alex Scheer-Payne
VFX/Finishing Producer: Sam Tucker
Agency Junior Producer: Emily Taylor
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
SVP/ Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Meg Ingraham
Senior Project Manager: Jason Ray

Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Executive Producer Mino Jarjoura
Producer: Nate Young

Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
Editorial Producer: Evan Meeker

Telecine: The Mill
Colorist: Fergus McCall

Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus

Camels:
Animation,VFX, Conform: The Mill
CG Leads: Kevin Ives, Sandor Toledo
Lead Compositor: Randy McEntee
Executive Producer: Colin Blaney
Producer: Sumer Zuberi
VFX Supervisor: John Leonti