Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Maybe it took the right kind of client to get the juices flowing from the younger creative ranks at McCann in New York, whose output has been conspicuously low profile after Swedish stars Linus Karlsson and Andreas Dahlqvist took over the Manhattan agency. (More recently, the two were moved into global roles.)
"A World Without Textiles" is a two-minute online teaser for McCann's revamp of Ikea's catalog, which is expected to go public in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in