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Your bedroom isn’t just for boring, grown-up stuff like reading or sleeping. It can also be a venue for all sorts of youthful fun, like flirtatious pillow fights with your significant other, says IKEA.
The first spot in the brand’s “Happy to Bed” campaign, created by Mother London, opens on a young man who’s dozed off on his couch, when a stuffed animal—lobbed by an unseen culprit—catches him full on in the face. Startled awake, he gives pursuit through the backyard and up a rope ladder into a tree house, ostensibly meant to symbolize childhood nostalgia.
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