Ad of the Day: Hyundai's Two Super Bowl Ads Are Simple, Cute and Fun

Sometimes it's the understated celebrity cameos that do the trick on the Super Bowl. Johnny Galecki certainly fits the bill, and has picked a good time to make his commercial acting debut—in one of two charming 30-second Super Bowl ads from Hyundai and ad agency Innocean, both of which were posted online Monday. Galecki, 38, known for his work on Roseanne and The Big Bang Theory, stars in a spot called "Nice," directed by Jim Jenkins. An attractive woman pulls up next to him on the road. They're both driving 2014 Hyundai Elantras. "Nice ride," says Galecki with an awkward smile. "Nice try," the woman replies, and heads off. He trails her, eventually catching up, and humorously tries out other lines, with extremely limited success. After another amusing celebrity cameo, the spot ends with a visual that's comically over the top. Including Super Bowl worthy spectacles while lightly poking fun of them at the same time is often a winning strategy, and Hyundai pulls it off nicely with "Nice." "I've always loved Super Bowl ads—the commercials during the game are always the highlight for me," Galecki said in a statement. "In this Hyundai spot, there's a car chase, there's explosions, and even a car jump—it's exciting, cinematic and filled with humor. I can't wait for everyone to see it!" The second spot, "Dad's Sixth Sense," directed by Frank Todaro, is cute, too. It's all about slapstick humor, as a father saves his son from physical harm through the years—although when it comes time to learn how to drive, it's the 2015 Hyundai Genesis that takes care of him the best. At one point in the ad, Dad gets whacked with a piñata stick, which is among the more reliable ways to get a laugh. But in fact, many of the scenes here will get a chuckle. (Bonus tie-in: The spot features the song "Count On Me" by halftime-show performer Bruno Mars.) And speaking of chuckles, Jeff Bridges even giggles a bit in the voiceover at the end of "Nice." That sums up the vibe of these two spots—simple, laid back, fun loving and cute. They should do well on Sunday. CREDITS Client: Hyundai Motor America Title & Length: "Nice" :30 Product: Hyundai Elantra Air Date: Super Bowl 2/2/14 Agency: Innocean USA Executive Creative Director: Greg Braun Creative Director: Robert Prins Creative Director: Max Godsil Art Director: Aisha Hakim Copywriter: Matt League Director of Integrated Production: Jamil Bardowell Sr. Producer: Nicolette Spencer Producer: Chris Schaldenbrand Production Company: O Positive Director: Jim Jenkins Executive Producer: Ralph Laucella Executive Producer/Line Producer: Marc Grill DP: Bojan Bazelli Editorial: Arcade Edit Editor: Paul Martinez & Greg Scruton Managing Partner / EP: Damian Stevens Executive Producer: Nicole Visram Post Producer: Kirsten Thon-Webb Assistant: Pete D'Andrea Telecine: Company 3 LA Producer: Matt Moran Colorist: Sean Coleman Online & FX: The Mill LA Audio: Eleven Sound Artist: Scott Burns Executive Producer: Suzanne Hollingshead Client: Hyundai Motor America Title & Length: "Dad's Sixth Sense" :30 Product: Genesis Agency: Innocean USA Executive Creative Director: Greg Braun Creative Director: Robert Prins Creative Director: Max Godsil Copywriter: Josh Cassidy Art Director: Vince Feliciano Director of Integrated Production: Jamil Bardowell Senior Producer: Harry Lowell Production Company: Moxie Pictures Director: Frank Todaro Executive Producer: Karol Zeno Producer: Laura Heflin DP: Eric Schmidt Editorial: Arcade Edit Editor: Geoff Hounsell Managing Partner: Damian Stevens Executive Producer: Nicole Visram Post Producer: Leslie Carthy Assistant: Sean Lagrange Telecine: Company 3 Executive Producer: Rhubie Jovanov Colorist: Dave Hussey Online & FX: Timber Jonah Hall: Creative Director Chris DeCristo: Lead Flame Compositor: Krista Benson Flame Assistant: Austin Hickman-Fain Head of Production: Michael Theurer Producer: Emily Avoujageli Mix: Eleven Sound Artist: Scott Burns Executive Producer: Suzanne Hollingshead Assistant: A.J. Murillo

Brand Marketing

Ad of the Day: Hyundai's Two Super Bowl Ads Are Simple, Cute and Fun

Johnny Galecki's commercial debut

Tim Nudd

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Tim Nudd