Ad of the Day: How Bad Tech and Big Hair Delayed the Invention of Twix Bites for 30 Years

A mini snack with many setbacks

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Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the  hair styles of the '80s to the list of reasons why bite-size Twix candy bars weren't introduced years ago.

Four amusing new spots from Mars Chocolate and BBDO New York continue the tongue-in-cheek Twix campaign explaining how all kinds of crap in decades past delayed the miniaturization of the chocolate-coated caramel and cookie treat.

The latest ads focus on the follies and foibles of Web 1.0,

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