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A fashion ad featuring Beyoncé as Beyoncé writhing around in a bikini on a tropical beach? Obvious, maybe. Genius, nonetheless.
This is H&M's perfectly simple new ad, starring Ms. Carter, as her stage name goes, in the Bahamas, performing an excerpt of the song "Standing on the Sun," from her forthcoming album. It might be early to call it a formula, but the branded music video is becoming a familiar tack for the singer—who teased another of her forthcoming songs in a Pepsi ad earlier this month.
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