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Stupid sight gags never go out of style, particularly when they involve kittens.
That appears to be the solid thinking behind the new Hanes spot from The Martin Agency (and MJZ director Rocky Morton), in which the softness of the brand's ComfortBlend T-shirts is likened to that of the silky fur of kittens. The comparison, though, is made in the most outlandish way possible—by showing a goofy Chris Elliott type who prefers to actually wear a handful of fluffy kittens instead of a shirt, much to the consternation of his Hanes-pushing friends.
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