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The struggle to feel secure with your identity and be your best self is the theme of two short films created for Guinness by AMV BBDO in London. The ads, part of Guinness' overarching "Made of More" campaign, debut ahead of the Rugby World Cup. (Guinness has long sponsored the sport in England, Ireland, Scotland and Wales.)
Ruby legends Gareth Thomas, the former Wales captain who came out as gay in 2009, and Ashwin Willemse, who escaped the deadly gang life in South Africa for the rugged glory of the pitch, make stirring subjects.
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