Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's female-luring body sprays.
Now, it's time for fathers to weigh in. And naturally, they couldn't be happier that their boys are turning into men.
The 60-second sequel, "Dadsong," from Wieden + Kennedy, tries to pack in a lot more than the original, which won a slew of awards, including gold at the Clios and in Cannes. It opens with one of the moms from the first spot, still bereaved as she watches her son slow-dance with a girl at a high school dance.
"Where's my little boy, I miss him so/Who's this man living in our home?/My special guy has turned into a man," she sings. Then, back at home, Dad comes roaring in on a sit-down lawnmower, and sings: "At least he won't be living in a driveway in a van!"
The rest of the spot is a showdown between mothers and fathers, with amusing lyrics—music company Walker worked on the spot, with music and words by Bret McKenzie from Flight of the Conchords—and increasingly outlandish visuals, echoing the first ad. (The mom under the ice is the best bit here.)
Of course, the moms and dads are actually both right. As the lyrics cleverly hint at, about halfway through, he's not a man or a child—he's a manchild. And he'll certainly get a kick out of the commercial.
Client: OId Spice
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Jason Bagley | Craig Allen
Copywriters: Jason Kreher | Nathaniel Lawlor
Art Directors: Matt Sorrell | Ruth Bellotti
Senior Producer: Lindsay Reed
Account Team: Georgina Gooley | Nick Pirtle | Michael Dalton | Jessica Monsey
Executive Creative Directors: Susan Hoffman | Joe Staples
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Jay Veal
Director of Photography: Fredrik Backar
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Post Producer: Sasha Hirschfeld
Visual Effects Company: The Mill
Executive Producer: Sue Troyan
Producer: Adam Reeb
Coordinator: Kris Drenzek
Creative Director: Tim Davies
Senior Visual Effects Artist: Becky Porter
Visual Effects Artists: Alex Candlish | Patrick Munoz | John Price | Timothy Crabtree | Adam Lambert | Anthony Petitti | Yukiko Ishiwata | Phil Mayer
Computer Graphics Visual Effects Artist: Jason Jansky
Music Company: Walker
Producer: Sara Matarazzo
Assistant Producer: Abbey Hickman
Composer: Bret McKenzie
Arranger: Mickey Petralia
Music Record and Final Mix
Engineer: John Buroker
Executive Producer: Nannette Buroker
Color Transfer Company: The Mill
Artist: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Natalie Westerfield