Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man

BETC gets heroic in latest outing

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Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive crack cocaine.

Riffing on the idea that Evian water makes your body feel youthful, the company first introduced us to its synchronized swimming "Water Babies" spot in 1998. (At least there was actual water involved.) About a decade later, Evian reprised the theme in "Roller Babies," a viral sensation (by 2009 standards) starring a bunch of tots skating around to "Rapper's Delight."

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