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Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and Usain Bolt find their inspiration. Now, the sports drink is back to focus on WNBA star Elena Delle Donne, and her sister Lizzie.
A new two-minute ad from TBWA\Chiat\Day beautifully tells the story of why the Chicago Sky forward, and league MVP for 2015, dropped out of a U-Conn scholarship earlier in her career so she could continue to spend time with her sibling, who has cerebral palsy, and cannot see or hear.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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