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Duracell is making a strong play for the most American ad this Fourth of July by framing itself as the brand that helps keep members of the U.S. military connected to their young kids while deployed overseas.
A new spot from Anomaly features a dad in uniform who uses Duracell's batteries to power a teddy bear that records his voice. He sends the gift to his young daughter back home, where she finds comfort in repeating the message, even when she's frustrated that her father can't be there in person.
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