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If you're unique, Dr Pepper is the mass-produced beverage for you.
So says the brand in a new campaign from Deutsch/LA titled "Always One of a Kind." The centerpiece spot starts off somber, opening on a regular guy in a regular suit stepping off a train into a crowd of commuters. But wait! He's drinking a Dr Pepper. He's no faceless corporate cog. Cracking a smile, he doffs his drab-gray jacket and blue oxford, Clark Kent style, to reveal a T-shirt with "I'm a One of a Kind" printed across its front in the brand's trademark white-on-maroon colors.
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