Ad of the Day: Dolce & Gabbana

Scarlett Johansson's new fragrance spot is totally ridiculous. So, why is it sort of wonderful?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ah, perfume commercials. The beautiful women, the graceful music, the complete lack of logic . . . what's not to love? As the rest of the advertising industry moves forward, scent-inspired ads have stubbornly remained the same. Whether they show an anorexic model writhing around on concrete for Calvin Klein or a French ingénue floating about in a black dress for Chanel, they've all been done before, and they always seem to border on complete parody.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in