Ad of the Day: Dick's Scores With Another Dramatic Salute to Everyday Athletes

Seizing the moment

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Like the everyday athletes it profiles, Dick's Sporting Goods remains a bit of an unsung hero in the sports marketing world. But that continues to change, thanks to its consistently strong advertising from Anomaly.

The company prefers unknown athletes to superstars, and the purity of real sports moments to the phony glitz and glamour of hero worship. This was memorably communicated in simple yet pulsating ads like "Every Pitch," "Every Snap" and "Focus and Explode." (The former was one of Adweek's 10

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