Ad of the Day: This Delightful Radio Station Campaign Got a Roar of Approval in Cannes

Obama and Mourinho's words are music to your ears

One of the great things about Cannes Lions is getting to see amazing creative work that didn't have much of a profile before the festival. Squarely in that category is this fun campaign from Spain that won a gold Lion in Film Craft on Saturday.

The client, Radio Euskadi, is a radio station that plays music and also runs news reports. This campaign merged the two in a way that will bring a smile to your face—and got the crowd at Saturday's award show in the Palais cheering loudly.

President Obama and soccer manager José Mourinho, take it away…

Client: EiTB / Radio Euskadi
Agencies: Basque Agency, EiTB Dimension
Production Company: Debolex
Production Company: Irusoin