Ad of the Day: Credit Suisse

Euro RSCG hauntingly updates a classic Ovid poem to promote the client's Titian exhibition

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In the classic tradition of the financial world bankrolling the artistic one, Credit Suisse is sponsoring an exhibition titled Metamorphosis: Titian 2012 at London's National Gallery this summer—and called on Euro RSCG in London for a haunting short film to promote it.

The exhibition features three of the Italian Renaissance painter's works illustrating Roman poet Ovid's tale of Diana and Actaeon from Metamorphoses, as well as a collection of modern artists' responses to Titian's work. (For those in need of an Ovid refresher: The hunter Actaeon happens upon the goddess Diana bathing in the forest.

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