Ad of the Day: Coors Light

The brewer ambushes a summer pool party with the frosty taste of winter

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You're hanging out at the pool, just trying to relax on a sunny Florida day and say hi to some foxy babes, and you say to yourself, "Hey, I'll get a Coors Light," because it's important to hydrate, and Coors Light is the water of all beers.

So, you go up to the bartendress, who's all like, "Hey," and then you're like, "Hey, um, I'll take a Coors Light," and then it's just BOOM!

The pool is totally overrun by an army of hard-core frosty dudes in winter parkas, all popping out of freezers and zooming in on snowmobiles and bestowing upon the dudes and babes all the greatest water-beer they could ever wish, like sweet manna from heaven, because the pool gods are great and everyone is all like "WOW!" and you're like "WOW! Brews for all!"—even though you knew the whole time that there were cameras rolling.

This new...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in