Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cooking with Lurpak is a full body-and-soul experience.
A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer raps about cutting loose, while a sizzling jazz soundtrack crescendoes and a series of home cooks work themselves up into spiritual frenzy, dancing while they fly.
Titled "Freestyle," it is, like the agency's past work for Lurpak, gorgeously shot (this time by MJZ director Juan Cabral—with stunning colors, produce that looks so good it's unreal, and a surprising amount of action, including a healthy dash of psychedelia.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in