Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers

Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems. This new spot from Wieden + Kennedy, which broke on the Oscars, encourages people to put their own misfortunes in perspective and think of others every once in a while. It's Coke's latest attempt to spread happiness around the world. And while some of its recent efforts have fared better than others, this commercial holds up pretty well. It opens in a sleepy beach town on a picturesque boardwalk, where all seems well. But things quickly go downhill—from bad to worse to downright horrendous in 60 swift seconds. Take a look: A rocker's guitar string breaks and it's lousy, but that's not as bad as the lifeguard whose lookout post goes down in flames. Just as each person is about to enjoy a refreshing sip of Coke, they see something worse happen to someone else—and share their Coke with them to ease the pain. The broadcast ad had a cliffhanger ending—it was unclear who would get the Coke next. Coke extended the happiness to fans on Twitter by asking fans to channel their inner screenwriter and guess who, or what, would appear in the final frames. And it goes some serious, and not-so-serious, responses: @CocaCola #AndTheCokeGoesTo #Birdman — Debbie De La Rosa (@debbiescott24) February 23, 2015 @CocaCola #AndTheCokeGoesTo John C Riley, who bursts from the sand as a zombie yelling "I'm alive. I'm alive." From the movie step brothers — Tyler Mezzanares (@mezzy117) February 23, 2015 @CocaCola #AndTheCokeGoesTo Well, isn't it obvious? ET! — WhtRabbitsDrkSister (@JennReveles) February 23, 2015 Finally, Coke revealed the big mystery with a new edit of the spot on Twitter and Facebook: Thanks to all the screen-writers and guessers out there. Ready to see who gets the Coke next? #AndTheCokeGoesTo... https://t.co/TQa3pKOodQ — Coca-Cola (@CocaCola) February 23, 2015 The ad is cartoony and fun, if a bit repetitive. And it does put things into perspective for you. Just when you think your own life is in utter shambles, there's someone else out there who has it worse, and could use a Coke a lot more than you. Sharing is caring. CREDITS Client: The Coca-Cola Company Spot: "Generous World" Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Hal Curtis / Jeff Gillette / Antony Goldstein Copywriter: Neil Ramanan Art Director: Gianmaria Schonlieb Producer: Jennifer Hundis Account Team: Brian Mead Business Affaires: Teresa Lutz Executive Creative Directors: Joe Staples / Mark Fizloff Head of Production: Ben Grylewicz Production Company: MJZ Director: Dante Ariola Head of Production: Scott Howard Line Producer: Natalie Hill Director of Photography: Philippe Le Sound Editorial Company: Rock Paper Scissors Editor: Adam Pertofsky Assistant Editor: Marjorie Sacks Post Producer: Shada Shariatzadeh Post Executive Producer: Angela Dorian Final Online & Effects: The Mill, Chris Harlow Color Correction : Company 3, Stefan Sonnenfield Music Company: We Are Walker Executive Producer : Sara Matarazzo Audio Post and Sound Design Company: Eleven Sound, Jeff Payne

Brand Marketing

Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers

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Katie Richards

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Katie Richards