Ad of the Day: Cisco Gives a 360 Tour of the Mind-Bending Space Hotel of the Future

GS&P enlists group of experts to imagine galactic hospitality

There's a Chris Van Dusen book that my kids love called I Built a House, in which a boy sketches his wild and futuristic dream home, which includes an underwater room, a car-racing room, a zero-gravity room and a room with jets that detaches and flies around the neighborhood.

Cisco, working with Goodby Silverstein & Partners, just did something a bit similar, enlisting an interior designer, a space explorer, an astronautics professor and a travel expert to imagine what a space hotel might look like in a future age of galactic tourism.

The experts used Cisco Spark—a set of team messaging, online meeting and whiteboarding tools—to brainstorm during the project. Then GS&P made a short film about it, as well as an immersive 360 video tour of the hotel, including the lobby, bedrooms, dining area, observation deck and zero-G swimming pool. 

Check out the 360 experience here:

And the short film here:

"Late last year, both President Obama and Elon Musk announced plans for a trip to Mars, so this idea doesn't seem that far fetched," says Will Elliott, associate partner and creative director at GS&P. "Our new campaign shows how Cisco Spark helps teams turn big ideas, such as the galaxy's first space hotel, into reality."

"What's really interesting is today's technology is enabling the move from fiction to fact," adds David Barnhart, a professor of astronautics and one of the Space Hotel collaborators. "We are all wanderers and explorers, and now it's time for us to look outside to space."

The other collaborators were Nicole Hollis, an interior designer; Anousheh Ansari, the first female private space explorer; and Brian Kelly, founder and CEO of The Points Guy.

Though clearly a bit outlandish as way of selling collaboration software, the Space Hotel is undeniably cool. The food ceiling, in particular, is a step up from your usual continental breakfast. And the observation deck is pretty awe-inspiring, too (particularly given the apparent lack of other guests to crowd your space).

The work continues Cisco's "There's Never Been a Better Time" campaign, introduced last May. "The platform's perpetual optimism fuels Cisco's drive to make formerly outlandish ideas, like a space hotel, reality," the brand says.

CREDITS
Client: Cisco

Agency: Goodby Silverstein & Partners
Co-Chairman: Rich Silverstein
Chief Creative Officer Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Maggie Bradshaw
Copywriter: Jonathan Pelleg
Associate Design Director: Angie Elko
Art Director: Aaron Dietz
Copywriter: Mandy Dietz
Executive Producer: Hilary Coate
Sr. Producer: John Riddle
Account Director: Tanin Blumberg
Account Manager: Chris Nilsen
Account Manager: Sam Thayer
Brand Strategy Director: Mike Ronkoske
Brand Strategist: Nora Alibhai
Business Affairs Manager: Anna Diokno
Project Integration Director: Mallory Frye

Production & Post: Gentleman Scholar
Director: William Campbell
Director: Will Johnson
Director of Photography: Tom Banks
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Sr. Producer: Jake Hibler, Kirsten Noll

Music/Sound Design: Yessian
CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Creative Director: Andy Grush
Executive Producer: David Gold
Sr. Producer: Katie Overcash
Composer: Marc Jacobs, Daniel Johnson
Sound Design: Jeff Dittenber, Benjamin Lantz
Audio Mixing: Lime Studios, Rohan Young

—Ad: "Cisco Spark: 360 Space Hotel Tour"
Agency: Goodby Silverstein & Partners
Co-Chairman: Rich Silverstein
Chief Creative Officer Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Maggie Bradshaw
Copywriter: Jonathan Pelleg
Associate Design Director: Angie Elko
Art Director: Aaron Dietz
Copywriter: Mandy Dietz
Executive Producer: Hilary Coate
Sr. Producer: John Riddle
Account Director: Tanin Blumberg
Account Manager: Chris Nilsen
Account Manager: Sam Thayer
Brand Strategy Director: Mike Ronkoske
Brand Strategist: Nora Alibhai
Business Affairs Manager: Anna Diokno
Project Integration Director: Mallory Frye

Production & Post: Gentleman Scholar
Director: William Campbell
Director: Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Sr. Producer: Jake Hibler
Sr. Producer: Kirsten Noll
Technical Director: Tim Hayward
Designer: James Levy
Designer: Paul Kim
Designer: Juan Carlos Cuadra
3D Animator: James Lane
3D Generalist: Bill Maloney
3D Generalist: Kevin Lim
3D Modeler: Travis Mangaoang
3D Modeler: Mike DuPree
Lighter: Erick Schiele
Lighter: Patrick Surace
Lighter: Robin Kim
Lighter: Paul Hargrave
Compositor: Ryan Kaplan
Compositor: Rachel Choi
Compositor: Steven Escarcega
Compositor: Hector Cabrera

Music & Sound Design: Yessian
CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Creative Director: Andy Grush
Executive Producer: David Gold
Sr. Producer: Katie Overcash
Composer: Nathan Padgett
Composer: David Voyzey
Composer: Dan Zank
Sound Design & 360 Binaural Audio Mix: Jeff Dittenber
Sound Design: Weston Fonger
360 Binaural Audio Mix: Scott Gatteno