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Could someone please explain to me what is going on in any Cartier ad, ever? First, they had the free-associative Russia-elephant-dragon-airplane odyssey (seriously, it was called "L'Odyssée de Cartier"). Now, in its latest animated adventure, there's this beautiful jaguar chasing his friend up a giant Christmas tree to get to a box filled with expensive-looking Christmas magic.
Christmas, I get. Trees, I get. Jewelry, I understand. But why does the cat want a box of Christmas sparkles?
Perhaps the mere posing of this question indicates I am not the intended consumer, here.
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