Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cadbury Dairy Milk isn’t afraid of head-scratching advertisements. In the past, the company has given us everything from dancing monks to magically animated thrift-store apparel—none of which has had much relation to chocolate bars—so it comes as no surprise that the brand’s 2012 London Olympics campaign has so far been quite strange, to put it mildly. (For proof, check out this spot from Cadbury’s debut Olympics campaign, Stripes V. Spots.)
Cadbury Dairy Milk teamed up with agency Hypernaked for the "Keep Singing Keep Team GB Pumped" campaign, which aims to get the British singing power anthems to support their Olympics team.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in