Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

Bo Jackson, Justin Tuck and Tim Couch star in 'Your Can's Year'

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We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise. 

That's what you get in Bud Light's flagrantly titled new ad, "This Is Your Can's Year." Sounds confusing at first, but it's really just that simple: It's time for your can to shine. It promotes Bud Light's latest cans with NFL team logos on them—introduced last month, after a first run last year.

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