Ad of the Day: Bing

Facebook friends improve your search results in CP+B's quirky new spots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As you probably know by now, Bing isn't just a search engine. It's a social search engine. It doesn't spit out a string of results from some abstract, alien algorithm that thinks it knows what you want even before you've finished typing. It queries input from the chatter of your Facebook friends because they so consistently demonstrate good taste and sound judgment. Such is the conceit of Crispin Porter + Bogusky's new Bing spots, which succeed JWT's search-overload campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in