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As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little stunt to get people to actually drink Bud—and even rave about it.
Vayner Media planned the whole thing, inviting some hip young adults to a sneak peek at a new bar, weeks before its opening. There, they were invited to sample a smooth, crisp, golden lager, aged over beechwood, whose recipe hasn't changed for 139 years.
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