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Moms—if you're worried the cow that you'll serve this summer might be a junkie, Applegate Farms is the beef for you.
So says the purveyor of organic and natural packaged foods in a new campaign, "What's in your hot dog?" created by agency Taxi to drive summer sales ahead of July 4. The central theme of the series: Men in bovine costumes getting grilled, job-interview-style, on their drug histories, by mothers concerned about keeping medicated meat off their kids' plates.
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