Ad of the Day: iPad

Apple praises the device's new screen, but is that enough to get people excited?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's been less than 24 hours since tech nerds around the world waited with bated breath as "the new iPad"—not the iPad 3 or the iPad HD, they quickly discovered—was finally unveiled. In classic Apple form, the brand wasted no time in releasing its first commercial for the gadget, touting its new Retina display, which boasts 3.1 million pixels powered by an A5X chip. (I'm not sure what this means, but we can probably assume it's very, very pretty.)

The new spot, by TBWA\Media Arts Lab, focuses on what happens when a screen becomes "this good."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in