Ad of the Day: Andy Daly Brilliantly Reads 3.5 Hours of Real Insults About Laphroaig Scotch

And riffs on each one, in a remarkable ad-libbing performance

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What happens when you mix mean tweets, improv comedy, political satire and user-generated content? This new ultra-long-form ad from scotch brand Laphroaig that's so entertaining, you might actually find yourself watching the whole thing. (Well, maybe.)

That would be three and a half hours of comedian Andy Daly, of Comedy Central's much-loved and now-defunct Review, doing what the brand is calling a "filibuster," so he can read three years' worth of consumer comments. Some of them are fawning, but most are negative, even downright blistering.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in