Ad of the Day: American Express

Aziz Ansari goes crazy with the marketer's Sync social-media apps, but still doesn't get the girl

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And the award for best entrance into a scene in a commercial this year goes to … Aziz Ansari for American Express.

The Parks and Recreation actor and comedian goes to great lengths to impress a girl in this humorous new AmEx spot from Ogilvy & Mather in New York, which broke Wednesday on The Tonight Show and pitches the marketer's Sync social-media discount feature. After learning on Facebook that the girl likes music, kayaking, skydiving and modern art, Ansari stocks up on related gifts for her—then literally kayak-parachutes into a restaurant, with the other presents in tow, to meet her.

AW+

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