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It's been monogamous for decades. But now, A.1. Sauce wants to get around with all kinds of foods. And that means toying with the tender emotions of steak, its first love.
The condiment brand is officially dropping the word "Steak" from its label after 50 years, and has created this chuckle-worthy video recapping the story of their relationship, as told through Facebook personas for each.
The two-minute spot, from Crispin Porter + Bogusky's Los Angeles office, perfectly captures the sort of bad soap opera plot line to which social media can reduce everyone's life—from the honeymoon phase through that dreaded moment where A.1
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