Ad Council Recruits Top Creatives for War Effort

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The Advertising Council is searching for an “elite” group of creative talent to work on a national war ad campaign in conjunction with the White House.

The plan is to form a group similar to the Tuesday Team, which pulled agency executives together to promote Ronald Reagan’s 1984 presidential bid. The group will design a strategy for several PSA campaigns that will respond to the Sept. 11 terrorist attacks, said Peggy Conlon, Ad Council president and CEO.

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