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NEW YORK The Ad Council has forged a new partnership with the four major broadcast TV networks to develop PSAs they hope will educate parents about the V-chip. ABC, CBS, Fox and NBC will work together with the Ad Council to tailor common themes and messages for the announcements.
The V-chip, an electronic circuit located in televisions, allows parents to use their TV remote controls to block programming that may contain content they feel is inappropriate for their children.
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