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NEW YORK The Advertising Club today honored five marketers for their use of celebrities in marketing: Pizza Hut, Alka-Seltzer, Hanes, MTV and Johnson & Johnson.
The event, a luncheon held at the Pierre Hotel in New York, came during the first day of the third annual Advertising Week.
Each marketer showed a video clip of past ads featuring actors, sports stars and comedians and explained how celebrities helped build their brands. An estimated 365 industry executives attended the two-hour gathering, which was emceed by Al Roker of NBC’s Today Show.
Hanes
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